Coaching That Builds Better Leaders

Get real results and lead to win with the Ice Cold Leader methodology — forged in Navy SEAL and FBI leadership, proven in the boardroom.

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Trusted by leaders at McDonald’s · IBM · Barclays · Comcast · MetLife

The Leadership Challenge

“Poor leadership is the #1 cause of employee disengagement—and turnover costs companies up to 2x an employee’s salary.” — Harvard Business Review

Here’s what CEOs tell me behind closed doors:

“We are poor at executing on initiatives.”
“My people wait for direction instead of taking initiative.”
“We’re growing, but leadership is inconsistent across departments.”
“We’re constantly putting out fires.”
“Our culture feels fragile—it’s not what I want it to be.”

What Makes Ice Cold Leader Different

  • Ice Cold Leader does not teach theory. We were built in combat, field operations, and executive boardrooms.
  • We teach a framework that scales.
  • Emotional control + decision making = effective leadership.
  • A problem-solving process that applies to emerging and executive leaders alike.
Errol Doebler coaching leaders

Our Process

6-Month Engagements

8 weeks of ICL curriculum plus 16 weeks of implementation and problem solving.

Individuals or Small Groups

One-on-one coaching, or teams of up to 5 employees per group.

Quarterly On-Site Training

Available to ensure organization-wide implementation and buy-in.

Time Investment

Roughly 1 hour 20 minutes per week during the first 8 weeks — learnings implemented in daily tasks and behaviors.

10-Minute Check-InEarly in the week
Watch & ImplementApply the learnings
60-Minute CallEnd of the week

The Results

25%

Participant sales revenue growth vs. 8% company-wide.

IT Recruiting Company

$63M+

In deals closed ($15M, $22M, $26M) plus a drastic drop in blood pressure.

IT Development Company

$297M

Exit in 2023 after revenue grew more than 2,400%.

High-End Concierge Service

2x

Gross margin doubled from 20% to 42% in two years.

Marble Mining Company

29%

Revenue growth year over year across a 4-year engagement.

Engineering Company

Leadership Isn’t a Personality, It’s a Process

When Ice Cold Leader is working, you will see:

Increased enterprise and exit valuations, providing higher net ROI.
Employees who act with initiative and autonomy instead of waiting to be told what to do.
Leaders who own results, never complain, and never point fingers.
A culture of sustainable growth and enterprise-level scale.
A culture of decisiveness, adjustment, and execution.
IBM Security
Barclays
Comcast Xfinity
National Basketball Referees Association
MetLife
McDonald's

Ice Cold Coaching Options

Force Multiplier

Team Coaching · up to 5

Phase 1 — 8 Weeks IntensiveOne 60-minute coaching call per week, plus a 10-minute check-in.
Phase 2 — 4 Months ImplementationTwo 60-minute private coaching calls per month.
$19,995

Executive Edge

1:1 for High-Impact Leaders

Phase 1 — 8 Weeks IntensiveOne 60-minute coaching call per week, plus a 10-minute check-in.
Phase 2 — 4 Months ImplementationTwo 60-minute private coaching calls per month.
$24,995

Enterprise Command

1-Year Org Transformation

4 Group Coaching CohortsEach cohort receives the full 6-month Force Multiplier experience.
Plus On-Site LeadershipTwo one-day in-person leadership trainings with Errol Doebler.
$84,995
Errol Doebler

Who Is Errol Doebler

Founder & CEO of Ice Cold Leader

Former Navy SEAL Platoon Commander, FBI Special Agent, FBI SWAT Operator, author, speaker, CEO, and TBI survivor. Errol draws on 20+ years of leading in the world’s highest-pressure environments to help leaders and organizations solve problems, build resilient cultures, and win.

Real People. Real Results.

What leaders say after working with Ice Cold Leader.

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★★★★★

Life changing.

Since my first exposure to the program ~3 years ago, I have become more emotionally aware at work and home. It has helped me become a better person in all aspects of my life.

★★★★★

Professional! Motivational!

Beneficial ways of thinking to incorporate into our work and home life, to better structure them.

★★★★★

Impactful and personalized!

Very relevant interaction, tailored to me personally — not a generic “here’s the framework, figure out how to apply it yourself” approach.

★★★★★

Great program.

This program is beneficial to anyone who has a willingness to continue to learn and grow.

★★★★★

Straightforward, no B.S.!

The ice bath, the stories, and the Wim Hof breathing drove home the point that anyone can plan and improve their lives.

★★★★★

Overall, excellent course.

Change is hard, but Errol is excellent at coaching you through those tough times and putting things into better context so you understand why you’re making changes.

★★★★★

Fully invested in each of us.

Errol was an outstanding instructor, guide, and mentor, challenging us weekly for the full six-month engagement. He was fully invested in each of us personally and consistently offered constructive feedback.

★★★★★

It blew me away.

I never know what to expect from leadership courses. This one blew me away. Errol made it very personally focused while setting clear expectations for our sessions. I highly recommend it for any new or seasoned leader.

★★★★★

Practical tools, not talk.

This program brings a set of practical tools rather than inspirational talk. Errol’s 1:1 process makes a huge impact — it lets you dismantle old belief systems and assemble ones that truly change your leadership approach.

★★★★★

A clear, tangible method.

It gives you a very tangible planning process to operate with. There is a clear method here, unlike other leadership programs.

★★★★★

Clear goals, real tools.

The program goals were clear, the instruction was inspiring and meaningful, and I left with the tools to make positive change in my life. The perfect introduction to a process I now deeply resonate with.

★★★★★

Works at work and at home.

A great tool not only in a business environment but in your personal life too — I find myself using it in daily life now.

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