Coaching That Builds Better Leaders
Get real results and lead to win with the Ice Cold Leader methodology — forged in Navy SEAL and FBI leadership, proven in the boardroom.
Start NowTrusted by leaders at McDonald’s · IBM · Barclays · Comcast · MetLife
The Leadership Challenge
“Poor leadership is the #1 cause of employee disengagement—and turnover costs companies up to 2x an employee’s salary.” — Harvard Business Review
Here’s what CEOs tell me behind closed doors:
What Makes Ice Cold Leader Different
- Ice Cold Leader does not teach theory. We were built in combat, field operations, and executive boardrooms.
- We teach a framework that scales.
- Emotional control + decision making = effective leadership.
- A problem-solving process that applies to emerging and executive leaders alike.
Our Process
6-Month Engagements
8 weeks of ICL curriculum plus 16 weeks of implementation and problem solving.
Individuals or Small Groups
One-on-one coaching, or teams of up to 5 employees per group.
Quarterly On-Site Training
Available to ensure organization-wide implementation and buy-in.
Time Investment
Roughly 1 hour 20 minutes per week during the first 8 weeks — learnings implemented in daily tasks and behaviors.
The Results
25%
Participant sales revenue growth vs. 8% company-wide.
IT Recruiting Company
$63M+
In deals closed ($15M, $22M, $26M) plus a drastic drop in blood pressure.
IT Development Company
$297M
Exit in 2023 after revenue grew more than 2,400%.
High-End Concierge Service
2x
Gross margin doubled from 20% to 42% in two years.
Marble Mining Company
29%
Revenue growth year over year across a 4-year engagement.
Engineering Company
Leadership Isn’t a Personality, It’s a Process
When Ice Cold Leader is working, you will see:






Ice Cold Coaching Options
Force Multiplier
Team Coaching · up to 5
Executive Edge
1:1 for High-Impact Leaders
Enterprise Command
1-Year Org Transformation
Who Is Errol Doebler
Founder & CEO of Ice Cold Leader
Former Navy SEAL Platoon Commander, FBI Special Agent, FBI SWAT Operator, author, speaker, CEO, and TBI survivor. Errol draws on 20+ years of leading in the world’s highest-pressure environments to help leaders and organizations solve problems, build resilient cultures, and win.
Real People. Real Results.
What leaders say after working with Ice Cold Leader.
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★★★★★
Life changing.
Since my first exposure to the program ~3 years ago, I have become more emotionally aware at work and home. It has helped me become a better person in all aspects of my life.
★★★★★
Professional! Motivational!
Beneficial ways of thinking to incorporate into our work and home life, to better structure them.
★★★★★
Impactful and personalized!
Very relevant interaction, tailored to me personally — not a generic “here’s the framework, figure out how to apply it yourself” approach.
★★★★★
Great program.
This program is beneficial to anyone who has a willingness to continue to learn and grow.
★★★★★
Straightforward, no B.S.!
The ice bath, the stories, and the Wim Hof breathing drove home the point that anyone can plan and improve their lives.
★★★★★
Overall, excellent course.
Change is hard, but Errol is excellent at coaching you through those tough times and putting things into better context so you understand why you’re making changes.
★★★★★
Fully invested in each of us.
Errol was an outstanding instructor, guide, and mentor, challenging us weekly for the full six-month engagement. He was fully invested in each of us personally and consistently offered constructive feedback.
★★★★★
It blew me away.
I never know what to expect from leadership courses. This one blew me away. Errol made it very personally focused while setting clear expectations for our sessions. I highly recommend it for any new or seasoned leader.
★★★★★
Practical tools, not talk.
This program brings a set of practical tools rather than inspirational talk. Errol’s 1:1 process makes a huge impact — it lets you dismantle old belief systems and assemble ones that truly change your leadership approach.
★★★★★
A clear, tangible method.
It gives you a very tangible planning process to operate with. There is a clear method here, unlike other leadership programs.
★★★★★
Clear goals, real tools.
The program goals were clear, the instruction was inspiring and meaningful, and I left with the tools to make positive change in my life. The perfect introduction to a process I now deeply resonate with.
★★★★★
Works at work and at home.
A great tool not only in a business environment but in your personal life too — I find myself using it in daily life now.
Start Your Leadership Coaching Today
Start NowStart with the process itself.
Get the free SMACCC workbook, the six-element planning process every Ice Cold Leader engagement is built on. Run your next initiative through it. When you want help applying it, you know where we are.
Explore Our Services

Speaking & Keynotes
Bring Errol to speak to your team, company, or conference.
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Experiences
One to three day retreats for individuals, teams, and businesses.
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The Book
Take Ice Cold Leader with you with the physical or audio book.
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Coaching
Speed up your growth with the Ice Cold Leader course plus one-on-one and small group coaching.
Learn More →